The ride-hail giant is expanding globally — and it’s doing so by replicating the hyperlocal approach it already uses in the U.S. Auto-rickshaws for India, Lamborghinis for Singapore.
Conceived as a solution to what its founders described as "the horrible taxi problem in San Francisco," Uber's uniquely local approach to common transportation woes has very quickly transformed an upstart company into an industry juggernaut. By establishing satellite offices and city teams in each market in which it operates, the company has bested rivals such as Lyft and Sidecar.
But now, as it looks to globalize its ride-hailing business, Uber must adapt the hyperlocal approach that served it so well in the United States to foreign and emerging markets. Scaling Uber to places such as India and Singapore is no simple task. But Uber is doing it, adapting its core services to the idiosyncrasies and nuances of those markets and competing with existing local players and fast-emerging rivals.
Here's a look at three such markets and what Uber is doing to win them over.
via IFTTT
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