A new survey by Piper Jaffray shows Instagram taking the top spot among teenagers, with Snapchat closing in fast.
Urban Outfitters / Via Facebook: urbanoutfitters
Facebook is rapidly sliding in importance among teens, while Snapchat and Instagram are soaring, according to a new survey from Piper Jaffray today.
Only 14% of teenagers consider Facebook the most important social network, down from 23% a year ago and 33% in 2013, according to the investment bank, which surveyed 6,200 teens. The average age of respondents was 16 and 35% work part-time.
About 13% of respondents picked Snapchat, while 32% answered Instagram.
Piper Jaffray issues Wall Street's most closely-watched teen research report, known as the "Taking Stock With Teens Survey," twice a year. Executives regularly reference its findings on teen spending and brand preferences in conference calls, while investors use them to help make stock picks.
Piper Jaffray / Via piperjaffray.com
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