Starbucks CEO Howard Schultz says the scramble for one of 13 special for-life cards has “the potential to be quite a frenzy.”
Starbucks chief executive and chairman Howard Schultz announced today that the chain would roll out food and beverage delivery in "select markets in 2015."
Howard Schultz, CEO of Starbucks.
David Ryder / Reuters
"Imagine the ability to create a standing order of Starbucks delivered hot to your desk daily. That's our version of e-commerce on steroids," he said on an earnings call.
That's not the only goodie for Starbucks addicts: the company also said " 13 lucky cardholders in North America will win Starbucks for life."
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