Wednesday, October 15, 2014

5 Charts That Show Why The Pay-TV Industry Should Be Very Nervous

A new report shows that 20-somethings are perfectly willing to subscribe to a streaming video service that gives them what they want, when they want, across devices ad-free. And increasingly they are getting that from alternatives other than cable.


New research out from digital marketing firm comScore offers the latest evidence that the television is well on its way to becoming the third screen for anyone under the age of 35. According to comScore's research, about one-third of all television viewing for people between the ages of 18-34 is done on computers, tablets, or smartphones and nearly half of all viewing in that demographic is done either solely on the Internet or in a combination of TV and the Internet.


What that means is that it won't be long before those numbers are flipped and viewing on computers and mobile devices overtakes the television for TV watching.


"Younger generations are more likely to watch an original series online, with

45 percent of them watching via the internet, including 13 percent doing so

exclusively," comScore's research found.



comScore / Via comscore.com



comScore / Via comscore.com


comScore's research shows that 20-somethings are perfectly willing to pay for a video service that gives them what they want, when they want, across devices, ad-free.


comScore's research shows that 20-somethings are perfectly willing to pay for a video service that gives them what they want, when they want, across devices, ad-free.


comScore / Via comscore.com




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