The owner of Tinder, OkCupid, and more than 40 other dating brands, filed to go public on Friday after 5 p.m — prime swiping hours indeed.
Match Group, the owner of OkCupid, Tinder, Match.com — and, strangely enough, the Princeton Review — just filed to go public.
The filing provides a rare opportunity to examine the past, present and future monetization of your love life, and offers some clues on how today's most popular dating services are likely to change in coming years. Match Group's parent IAC, a conglomerate that also owns CollegeHumor and Vimeo, announced in June that its board approved an IPO. It will retain control of the company's board.
Match Group has more than 40 dating brands including PlentyOfFish, Meetic, Twoo, OurTime, BlackPeopleMeet and FriendScout24, and it hopes to list on the Nasdaq under the ticker "MTCH." Its goal is "to increase romantic connectivity worldwide."
Below, 11 of the most interesting points from the filing.
Tinder / Via Facebook: tinder
You're almost definitely going to see more advertising on Tinder.
Ad revenue hasn't "been a principal focus for us," and as a result, is "substantially below what we should be able to achieve," the company said. "Part of our strategy is to meaningfully increase the sell-through at our Tinder brand, which is currently below 2% of available ad inventory, and to meaningfully increase the percentage of ad inventory on our other brands sold on a direct basis, which currently is below 2% of total ad inventory sold."
Match Group / Via Facebook: tinder
You're not alone! Match says its target market of "people who are not in a committed relationship and who have access to the internet" numbers 511 million adults.
That includes adults in North America, Western Europe and other "select countries around the world," based on a Research Now survey in July 2015.
Jack Taylor / AFP / Getty Images
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