The pioneer of fitness tracking wants to take its shares public, but the Apple Watch looms over the IPO.
Fitbit makes one of the best known fitness trackers in a market that is overflowing with them—and which is bracing for the arrival of the Apple Watch. It's a tricky time to go public, but one thing the company has going for it is its profits, $132 million worth in 2014. Here's what we learned from reading the company's IPO filing.
According to NPD group data cited by the company, Fitbit had nine of the top selling fitness tracker units in 2014 and its market share grew to 68% in 2014, from 58% in 2013.
Denis Kortunov / Via flic.kr
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