Facebook pushed users to download Messenger earlier this year by removing messaging functionality from its main app. The strategy worked.
AP Photo/Ben Margot, File
Facebook said today that 500 million people — a non-trivial part of the Internet — are now using Facebook Messenger each month.
The number is a testament to the power of Facebook to use its unprecedented scale to grow its own portfolio of apps. Facebook essentially forced its users to download Messenger earlier this year by removing messaging functionality from the main Facebook app. The move was met with ire from plenty of users, but with half a billion people now using Messenger, it seems to have succeeded.
Facebook Messenger is now one of the top applications in the App Store, even though it has paltry ratings of between two and three stars for the most part.
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