Here’s 10 tips to keep you out of that dreaded “Maybe they didn’t get it???” inbox purgatory.
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Assume that your recipient gets a ton of email and that his or her inbox generally resembles Grand Central Station at rush hour. Make your subject lines direct and convey as much information as possible succinctly, so your recipient knows what to expect when he or she opens it.
Sometimes you can say all you need to say in the subject line. No email body needed!
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"Just make sure your question IS a quick one!," says Michelle Schwartz, manager of marketing and communications at the Global Institute of Sustainability
at Arizona State University. "If you've written your email well, they'll write back with questions of their own, and voilà, dialogue!"
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