Hedge funds with the strongest brands should rake in investor cash this year, according to a report out today from hedge fund consultancy Agecroft Partners.
iSailorr/iSailorr
The Agecroft Partners report says that brands will matter more in the coming year, as investors will look beyond just the largest funds for money management options. Offering a high quality fund, clearly articulating the unique advantages of investment, and showing strong market penetration will get a fund ahead with investors.
Since a large number of investor assets are flowing into a small percentage of hedge funds, many of these funds have reached the capacity they've identified as the optimum asset levels for return potential. This means that new money will be off the table, especially from those trying their luck in the hedge fund world for the first time.
If you do manage to get your money into a hedge fund in 2014, the fees you'll be charged will likely be down over last year on average, Agecroft believes. This will mostly apply to larger institutional investors, however, as they've pushed hedge funds to lower fees as returns have been on the decline in recent years.
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