Monday, July 27, 2015

Madewell's Email Unsubscribe Form Is The Worst

Don’t just click the big button that says unsubscribe — first, uncheck the smaller box to confirm that you really mean it.

It can take a while to muster up the energy to unsubscribe from a brand's promotional emails. When you finally do it, you want it to be fast and painless.

It can take a while to muster up the energy to unsubscribe from a brand's promotional emails. When you finally do it, you want it to be fast and painless.

NBCUniversal

That's why the unsubscribe page for Madewell's emails is particularly infuriating.

That's why the unsubscribe page for Madewell's emails is particularly infuriating.

jcrew / Via BuzzFeed News

You might quickly hit unsubscribe and close the window. But! That's not enough. Before pressing the big UNSUBSCRIBE button, you have to uncheck a box then hit the button.

You might quickly hit unsubscribe and close the window. But! That's not enough. Before pressing the big UNSUBSCRIBE button, you have to uncheck a box then hit the button.

Via BuzzFeed News

And it seems to be working....


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