Wednesday, March 4, 2015

9 Things We Learned From Etsy's Handmade, Artisinal, Brooklyn IPO

It’s losing money, but more and more customers and buyers are part of the “Etsy Empowerment Loop.”



hine / Via flic.kr


Add one more thing Etsy is offering alongside the upcycled bookshelves and hand-painted greeting cards: Stock in the company. The fast-growing online craft marketplace filed its plans for an IPO today, and here are nine things we learned about the company by reading through them.



A "bubble button bib" necklace, sold at Jenny's Trinket Shoppe on Etsy.


Jenny Chapman / AP




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