The gym “is a fashion club now,” says Victoria’s Secret’s CEO. Maybe not.
This is Victoria's Secret's "Knockout" sports bra.
It's part of Victoria's Secret Sport, a collection of sports bras that have push up features and padding designed to accentuate the breasts while working out.
They retail for between $29 and $54.
Victoria's Secret launched the collection last October, banking on the idea that women want to show off at the gym.
“It’s a fashion club now,” Victoria's Secret CEO Sharen Jester Turney said. “The days of wearing our old workout shorts and ratty T-shirts are over.”
VS concentrated on making women's boobs look good while they worked out, while offering bras with "medium" and "minimum" levels of support.
"We wanted to solve the uniboob problem, where your sports bra makes you look straight across — no one likes that," Turney said this past November. "This bra is just as much about performance and function as the look."
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