Hukkster, the maker of a browser tool that alerts shoppers when items they want go on sale, just raised a fresh round of capital, BuzzFeed has learned. It’s helping retailers find their way into inboxes.
Hukkster, the maker of a browser tool and app that alerts people when specific items they want go on sale, just closed a fresh round of financing for $1.5 million.
Rather than the usual venture capital firms, investors include Rowland Moriarty, a Staples board member who chairs consultant CR Associates; Martin Trust, a former Staples board director and founder of wholesale apparel company Mast Global; Archie Gottesman, co-owner and chief branding officer of Manhattan Mini Storage; and Kris and Tushara Canekeratne, co-founders of global IT firm Virtusa. Hukkster's most prominent investors are Cameron and Tyler Winklevoss, who didn't participate in this round, as well as the CEO of Tumi and head of Henri Bendel. The startup, which launched in April 2012, has raised $4.5 million to date.
Even though Hukkster alerts customers to discounts, it's become a favorite among retailers like Nordstrom, J. Crew, and Bloomingdale's because of how much more likely users are to buy a product after getting one of the startup's emails. Half of the nearly 250,000 people who have signed up for Hukkster are actively tracking a handful of products, from sweaters to blenders, at any given time, according to co-founders Erica Bell and Katie Finnegan. Around 80% of users are women between 25 and 45 years old.
via IFTTT
No comments:
Post a Comment